Sun News Network, that fearless foe of state subsidies for the CBC, wants you, Dear Television Viewer, to directly subsidize it to the tune of $18 million a year.
Have no doubt, that’s just the beginning, but it would nicely cover losses the company says now amount to a modest $17 million a year – hardly a corporate killer, one would think, but apparently enough to get Sun News queuing up at the public trough.
It turns out, as others have discovered before them (Ted Byfield, c’mon down!) that there’s not much of a market in Canada for the kind of market fundamentalist pap Sun News peddles – at least when consumers have the choice not to pay for it.
Given the opportunity to choose to watch Sun TV, viewers run away in droves. And who can blame them with boring drivel like Ezra Levant’s regular venomous rants about the Roma, Idle No More protesters, Hispanic business executives, environmentalists and anyone else who provokes his ill-managed anger to fill the seemingly interminable 24-hour broadcast day?
Now the so-called news channel, which disseminates anything but news, has gone with its grubby cap in hand to one of Mr. Levant’s targets, the Canadian Radio-television and Telecommunications Commission, to beg for the right to inject its poison directly into almost every Canadian home because it desperately needs the wholesale revenue that would then automatically flow back into its coffers.
To put this in broadcast-speak, Sun News and its separatist bosses at Quebecor Inc. want the CRTC to grant it “mandatory carriage,” which means you can’t keep it off your TV dial because it would be included in basic cable coverage everywhere in Canada. That way, I guess, it’ll be easier for them to campaign against opposition parties led by committed federalists from Quebec, of which there will soon be two.
In the normal course of events, a broadcast regulatory agency like the CRTC is the sort of group that would provoke one of Mr. Levant’s trademark jeremiads, complete with accusations it is staffed by civil servants itching to help out “union bosses” by “censoring” his harangues.
But for the moment, Mr. Levant and the chorus of right-wing hysterics employed by Prime Minister Stephen Harper’s semi-official and ideologically approved state broadcaster are silent on the topic of the CRTC while they direct their supplications to it for a flow of public subsidies to be directed their way.
You see, Sun News Network is going deeper into the hole every day, with erstwhile Harper Government spokesthingy Kory Teneycke, now a vice-president of his former boss’s favourite network, pleading that opening the money tap “is live or die for us.”
For its part, the company claims it has market research that shows viewers would watch its programs if only they knew where to find them. But this is highly suspect, since cable companies push packages that include the network and viewers aren’t biting.
The fact is, if you wish, you can get a well-run focus group to endorse a ham sandwich for prime minister – which, come to think of it, is pretty much what Sun News Network spends its days doing right now to the minuscule audience of angry white gun-owning males and zitty-faced Internet trolls it has managed to attract so far.
The subsidy Sun News Network is seeking now would add up to about $4 a year from all cable subscribers to directly subsidize hate and propaganda, but you can count on it that, in the manner of all their ilk, the corporation will soon be back at the well for more.
So tell me, with Sun News imploring a federal agency for a quick infusion of cash from hard-pressed taxpayers, granted in the form of a bogus “user fee,” where’s the always noisy Canadian Taxpayers’ Federation? They’re like the proverbial cop, I guess, never around when you actually need them.
Regardless, according to the Globe and Mail, Sun News faces “stiff odds” in this effort, seeing as there are lots of other more credible and creditable broadcasters vying for the 10 channels that must be carried by all cable companies.
But Harper cronies and sympathizers are now deeply embedded in key positions at the CRTC and it has a proven track record of backing down and running away from confrontation with Sun News, as when the broadcast regulator hastily dropped its investigation of Mr. Levant’s on-air obscenities last fall after the network issued a vague and insincere apology.
Given all that, I don’t think we can count on the CRTC not to agree to put the Tory back into regulatory.
This post also appears on Rabble.ca.